One of the easiest and cheapest ways you can improve your food shots is a simple piece of white foam board. It’s dirt cheap, a couple of dollars at the most and you can easily purchase it at a store like Target or an art supply store.
This white board bounces the light back onto your shot, filling in any harsh shadows. It’s best to place it opposite your lighting source, like in the picture above, the light is coming in from the left, so the white board is on the right.
As you can see, the harsh shadows are gone, giving the shot an overall brighter appearance. The difference is dramatic!
Here’s the final shot, with post processing (which is another post for another day!)
I encourage you to go try this out yourself, if you do, be sure to add your photos to The Kitchen Generation flickr group!